Brave Browser Review: All You Need To Know
As the internet and the need for data continue to evolve, so do the options for browsers. Web browsers help accentuate or decrease the value we find in surfing the web these days. From cookies, add-ins, and the same customization of browsers to our specific needs are increasing daily. Additionally, the platforms that specific browsers work best upon are evolving faster than could ever have been imagined.
We all know Chrome, for instance, and many people swear by that browser. Brave is another browser built on the open source Chromium code, which is Chrome’s basis. What are the pros and cons of this browser? That and the general discussion of its core features is encompassed in this review.
The History of Brave
The Tech Stuff
This said, only some of the extensions and the ability to use sure password protectors can be proprietary. Simple things that some users have complained about is the translation that Google natively does now, is only accomplished through add-ins on this browser. Only a handful of Chrome add-ins will work on this platform, and their add-in numbers are obviously much smaller.
These are things about the tech not being agnostic and able to more readily absorb features of Chrome, for instance, that many are first swayed to remain with one of the more prominent companies. Some alternatives work just as well with Brave, but when switching browsers having to switch up other little pieces that you enjoy could be a consideration.
What Makes Brave Different?
If you were to ask anyone at Brave what makes them different, privacy and speed would be the straightforward responses. Page loads at twice the rate as Chrome and Firefox have been verified, and eight times faster than Chrome and Safari on smartphones.
This is a direct result of eliminating ads and trackers, making downloads that much speedier. Truly the secret is simply in removing the ads, and the framework for those ads that most simply take for granted are part of the web experience. The user is the difference in Brave and what you value as your browsing experience, versus being the biggest through mass advertising like some other browsers.
When compared to its most prominent rival Chrome, speed wins for Brave. Additionally, Chrome does try to compete with some ad blocking capabilities but limited by ones they feel are most intrusive. The framework of the two, as discussed, is nearly identical, and speed for Brave attained over Chrome through the elimination of
more of the ads. In an apples to apples comparison, privacy is Brave’s calling card over Chrome.
Obviously, with Chrome, the sheer volume of advertising and tracking did account for the slower speeds, but a difference in how it is marketed. When talking to advertisers, Chrome’s claim to getting the advertisers on board to grow its platform is the consumer. They literally can sell how many users they have, and conversions made to
Remember, this continues to clog their download speeds to be much slower. And you, the consumer, pay the price for these slowdowns with even more advertising aimed at your needs and wants based on browsing history.
The financial basis of the organization is not completely clear. Still, since it is not a subsidiary of a larger firm, this is a consideration that also makes it different. For instance, Microsoft’s Edge is a non monetary benefiting part of Microsoft for users. It thus is not as financially driven for profit. Brave did raise some capital through the
selling of the BAT (Basic Attention Tokens) currency to advertising agencies.
Though a lot of the BAT was kept in-house with them for a variety of purposes that are said to be coming in the next versions of the browser. This financial obscurity is also something that renders Brave different in the realm of browsers.
Brave is definitely in a new world with its browser, and many of the features still considered Beta. This newness and non-alliance with a big name in the industry might be some of the reasons it currently only boasts user figures just north of three million.
For comparison, Microsoft’s edge has approximately 72 million. So this new browser is still a small fish in a big pond, but it has wings with estimates over five million to be using it by the end of 2020.
Just like funding, the actual user adoption rates are a bit hard to pinpoint. Most of what is known are from Brave directly, as NetMarketShare or W3Counter, which usually is about to provide such data, doesn’t due to Brave using user-agent string.
So, it goes without saying that fluctuations in numbers and full transparency on the actual users have ranged going as high as eight million monthly users’ reports in October of last year by the company. This is one of those mysterious aspects of this browser, and why you might be best just to try it for yourself.
Brave was one of the first browsers to feature a complete blocking of trackers of usage. The laser focus on users’ privacy is by far the calling card for this browser. It is a statement about how internet browsing should work directly by you, the consumer, and not the advertisers.
Using lists of trackers currently known they can block, or by their proprietary coded AI that also can help identify those that may be flying a bit more under the regular radar.
The fact that Brave additionally requires all sites to use the HTTPS (encrypted) versus HTTP (unencrypted) makes interception of data that much harder. This SSL isn’t a magic wand that can solve all security breaches to your information and surfing patterns. It does add a layer of difficulty in getting that data that other browsers do not
BAT (Basic Attention Token)
Another area where Brave stands out is its own cryptocurrency. When users do choose to view or engage with advertising content or sites, they can gain this currency referred to as BAT (Basic Attention Tokens). These can then be passed to advertisers in support of their websites by users. So users see immediate rewards for agreeing to view ads in the form of this currency.
The basic Attention Tool model was structured on a couple of critical elements. First, you ultimately control the content you wish to give your support and attention to when on the web. Transparency and equal distribution more readily attained. The ads of larger companies are not blasted in your face, but preferably ones you wish to support are selected directly by you, the consumer.
Don’t allow trackers to gather your information for this use and other methods of advertising. Additionally, robots can be manipulated in numerous ways these days inflating clicks and the like, but users giving actual screen time attention can not be faked. This new model is disrupting the traditional advertising model that has taken decades to finesse on the internet and causing many to sit up and take notice.
Withdrawing your coins is just as easy as getting them in the first place. Register for a free Uphold account and sync your Brave browser to Uphold to receive your coins.
Of course, you have not gotten this far in reading this review and not realized that advertisers have chosen things to say about Brave. Many of them do rely heavily on user preference driven advertising for a good portion of their revenue. Many feel that Brave is impugning their ability to turn a profit and causing them to speak out against
The BAT system still has to prove it the return on investment in this smaller browsing capacity when users get paid for attention is enough to offset these concerns.
Brave is the little engine that could in the world of browsers right now but gaining momentum. Your privacy is their main focus is a selling point that is garnering attention and users. Making others think about encryption and your security in allowing only HTTPS sites is also a big plus.
If you do have advertisements, you wish to see the BAT cryptocurrency that pays for your attention time also makes this form of advertising so different. Only time will tell how big this browser can get. Still, as they
continue to test new features, it seems like right now, the sky’s the limit with the dreams this browser has of faster download speeds and better privacy for users.