European football team will be paid directly in Bitcoin
Anycoin Direct will be a sponsor for the Dutch Football team PSV Eindhoven, sparking a contract with professional sports club and a bitcoin business.
- European Football team will be paid directly in Bitcoin
- The move was designed to spread crypto awareness and adoption
- The team will be paid 400,000 Euros per season
After signing a sponsorship deal with Dutch cryptocurrency company Anycoin Direct, PSV Eindhoven have become the first European football club to receive Bitcoin payments.
The world-first partnership, in order to increase cryptocurrency awareness in Europe, will last for two seasons according to the announcement.
Frans Janssen, PSV’s commercial director, has already created the cryptocurrency wallets that are needed for both facilitating payments and holding (keeping) crypto.
In his statement, Janssen said that the club’s penchant for innovation makes Bitcoin a good fit:
“The possibilities and the future that the world of cryptocurrency offers are very promising. As a club in the heart of the Brainport region, we are always innovating, cryptocurrency fits well into this picture.”
According to Dutch newspaper Eindhovens Dagblad, PSV will be paid 400,000 euros per season.
Bitcoin’s current level of volatility means that the offered return is not specified if Bitcoin prices drop again.